Suppose you are visiting a new website and it doesn’t load in 10
seconds. What will you do?
Let me guess.
You’ll push the back button. That’s exactly what most of us do.
In a recent survey, it's been found out that 47% of people don't open the
site that doesn’t load within 3 seconds and they are tempted to leave the
site. This is not considered as a positive signal with regards to your SEO
rankings because it not only increases your bounce rate but also
restrains users from coming back to your site. This also hampers your
site's performance in terms of revenue earned.
A few extra seconds can decrease your overall conversions to a great
extent so it is very important to check the speed at which your site loads
and to make the necessary changes if your site is taking longer than the
specified time. An extra 0.5 seconds in loading will drop your traffic by
20%. You need an expert developer or a
website development company
like Wamp Infotech to suggest those best possible ways to make this happen.
What Should be the average page load time?
In recent years, the trend has been changed and mobile phones
have successfully taken over desktop, moreover, most of the
searches today are being done on mobile phones. So according to
google the average time to fully load the mobile landing page is 22
seconds yet it also indicates that 53% of users will bounce back
from the site if it takes longer than 3 seconds to load. Hence it is
very important to optimize the site and there are many factors which
need to be concentrated on to make your website responsive and
user-friendly. So here are the ways to enhance your loading speed.
1. Avoid too many redirections:-
In technical terms, redirection is the process of moving traffic from the
website that users requested to another website due to any glitch in the
website and using too many redirections will definitely go to slow down
your page speed, in addition to this it also annoys the users and they
want to leave the site as every time users are diverted to different pages.
so it is highly suggested to avoid too many redirections if you want the
users to stay on your site for the longest possible time.
Clean all the caches and cookies that are in your browser to avoid
redirections, secondly use developer tools that are available as they can
help you fix this problem effortlessly.
2. Optimize Images:-
Images are the imperative part of any page and pages without images
looks bald so we cannot exclude all the images from a webpage but
instead compress and resize the images as high-resolution images
absorb a lot of space on the bandwidth so make sure they are not larger
than the size required as larger images take a lot of time to load which
provides the lousy user-experience which ultimately increases your
bounce rate. In addition to this also make sure that the images that are
being used on the site are of proper format, implementing these changes
in your website will definitely result in positive user experience.
If you are using a Wordpress website then installing plugins that
compress the images will definitely going to help you however if you
don't use Wordpress then there are other tools that you can use to
resize the images.
3. Diminish server response time:-
One of the biggest aspects that contribute to page speed is the domain
name system(DNS). DNS is nothing it is just a database where all the IP
addresses are being saved and when someone searches for your
domain the server fetches the IP addresses from DNS to display the
particular domain because all domains are located on different
addresses and some domains load faster while some take a lot of time
So it is very important to choose your hosting platforms wisely as it
greatly affects the page speed and response time of the website
In order to fix this error firstly its important to
choose your hosting
properly secondly you need to optimize the database that is being stored
on servers so that it doesn't create any hurdle while loading the page.
4. Enable compression:-
In order to decrease the loading time it is crucial to compress the size of
the page to load it as fast it can so what compression does is that it
decreases the size of the page and it can make a significant difference in
the loading time of the site as the savings of the bandwidth is remarkable
because getting rid off unnecessary data always saves a lot of space.
Different websites use different compression software as per their needs
and requirements. Hence it is very important to enable compression if
you want your pages not just to load but to crawl.
As there are many different software and algorithms available one can
choose one best fits your website. Moreover, if you are on WordPress
consider using plugins like Lazyload and SEORocket to boost your
speed like this site.
5. Implement browser Caching:-
Browser cache is a temporary storage location on your computer for files
downloaded by your browser to display websites, these caching
browsers stores a lot of information which reduces the bandwidth due to
which the website becomes slow and increases the response time.
In order to increase the website loading speed clear the caches from
your browser so that it does not occupy so much of unnecessary space
in your browser which ultimately reduces the loading time and makes
your website slow.
6. Choose your hosting wisely:-
Last but not the least hosting plays a significant role when it comes to
speed of your website especially new websites take longer to load
because they are using the cheapest option possible but once when you
start getting more traffic you have to upgrade your hosting because if
you will not do so you will start losing your traffic. So always choose the
best possible option that is being available.
There are many different hostings platform available you can choose the
one that is best for your site and according to the traffic of the website if
you are getting more traffic then go for the premium hostings.