Video Editing or Motion Graphics or Both?

There is a great deal of possibility for a great video editor or motion designer in the world of creative graphic designing professionals. Since in this era of technology the video content is omnipresent also there is by no chance disinclination of its use since social media platforms as well as popular video submission sites such as Youtube and Vimeo are expanding.

A video editor weaves a tale with the help of utilizing video. They make use of songs, dialog, graphics, effects as well as even more to improve the story. A motion graphics artist makes use of 3D motion graphics and also computer animations alone or in mix with video to create videos and also video clip components.

Motion graphic design is its own art kind, yet that does not indicate it cannot be made use of by a video editor. It is must for all the video editors to have a good knowledge of latest techniques as well as principles of motion graphics. It will certainly help them get a far better understanding by themselves craft and on exactly how to tell tales with the moving photo.

Importance of motion graphics

Video plays a vital role when it pertains to marketing. There are variety of businesses which are integrating them right into their digital marketing strategies. According to Cisco, approximately 69% of all worldwide customer internet traffic was used up by video in 2018.

They also pre-anticipate that the number will certainly surge approximately 80% of all customer web traffic by 2019. Certainly, there's a great factor for this, also. Thats because outcomes are brought by motion graphics.

1. Convert complex ideas into an effective message

Motion graphics becomes important especially at the time of breaking down complicated ideas to convey effective messages. Suggestions and also ideas that would typically take a while to understand by message alone can be recognized within a min with video. This is just one of the best reasons which makes motion graphics effective.

2. Brief and appealing

Effective motion graphic items are brief and also appealing. We do not intend to squander our time, especially consuming media that does not fascinate us.

3. Creating masterpiece for digital platforms

Motion graphics can be used to develop appealing social networks posts, and even be added in blog articles. You can also utilize it in presentations, e-mails, or events to convey a strong message to the target audience.

4. Strong emotional connect

Motion graphics influence a sensation in those that view it-- and also this can be customized to whatever narrative you're attempting to produce. Motion can boost the emotional connect by giving boost to the creative imagination.

5. Effortless access of content

Motion graphics are very easy to take in. Particularly, even more so than reading. It is a passive experience. What this implies is that they can be accessed easily, without the requirement to do anything yet clicking the play button. Conversely, on social media news feeds you can set it to autoplay, which research study has actually revealed to increase clickability.

Read Also: 6 Actionable Tips to Improve your Website Loading Speed

Importance of video editing

“Why even start learning video editing?” You might think it’s not worth your time learning how to edit videos. But did you know video is the best media platform to get your music, album or product around? It is the best marketing and promotional tool ever!

1. Videos are impactful

While pictures tell a thousand words, a video tells a thousand more. Videos are able to get someone feeling emotional and even getting them to feel angry. With the correct techniques and editing secrets, you can effectively tell someone or many people a message you want to get across.

2. People can access videos from anywhere

You are probably one who does too. In this technological age, you see people watching videos not only on television or the computer but on their laptops, tablets and smart phones as well. So, if you want something across, pushing out your message or promotion through a video to these people makes sense.

3. You don’t need a fortune to produce videos

If you have a computer, it should be enough to produce a video. You probably will not be able to edit and produce ‘Hollywood’ videos but with a decent computer and the correct editing techniques, you can make pretty professional looking videos.

4. Video editing helps tell a better story

Whether the video is used for marketing purposes or just for fun, storytelling is a key component to creating a great video. Editing ensures the story is told in a clear, concise way that the audience can enjoy. Different editing techniques can help you put assets such as images, voice overs, titles, and animations into the video and structure clips into logical sequences.

5. Need for video editors across all industries

Even if you aren’t going to make your own videos, video editing is a great skill to have. Video is used across many industries - from marketing to finance - so there are job openings for those who have the skills to create powerful videos. If you think you might like this as a career, then take a video editing class to test whether or not you’d like to pursue this avenue.

Motion graphics and video editing are here to stay for the foreseeable future. Video editing is important as it is an important key to combine photos along with sounds to make us feel emotionally attached and as if we are seeing a movie.

Join Digital Marketing Institute to learn about video editing courses. Video editing is considered as amongst one of the most crucial jobs in the movie industry. With professional video editing you can produce an emotion-evoking masterpiece, and also it can make or damage your movie, which is why it's equally crucial to select the ideal video editor as it is to select the right electronic camera device.

 

 

6 Actionable Tips to Improve your Website Loading Speed

Suppose you are visiting a new website and it doesn’t load in 10
seconds. What will you do?

Let me guess.

You’ll push the back button. That’s exactly what most of us do.

In a recent survey, it's been found out that 47% of people don't open the
site that doesn’t load within 3 seconds and they are tempted to leave the
site. This is not considered as a positive signal with regards to your SEO
rankings because it not only increases your bounce rate but also
restrains users from coming back to your site. This also hampers your
site's performance in terms of revenue earned.

A few extra seconds can decrease your overall conversions to a great
extent so it is very important to check the speed at which your site loads
and to make the necessary changes if your site is taking longer than the
specified time. An extra 0.5 seconds in loading will drop your traffic by
20%. You need an expert developer or a website development company
like Wamp Infotech to suggest those best possible ways to make this happen.

What Should be the average page load time?

In recent years, the trend has been changed and mobile phones
have successfully taken over desktop, moreover, most of the
searches today are being done on mobile phones. So according to
google the average time to fully load the mobile landing page is 22
seconds yet it also indicates that 53% of users will bounce back
from the site if it takes longer than 3 seconds to load. Hence it is
very important to optimize the site and there are many factors which
need to be concentrated on to make your website responsive and
user-friendly. So here are the ways to enhance your loading speed.

1. Avoid too many redirections:-

In technical terms, redirection is the process of moving traffic from the
website that users requested to another website due to any glitch in the
website and using too many redirections will definitely go to slow down
your page speed, in addition to this it also annoys the users and they
want to leave the site as every time users are diverted to different pages.
so it is highly suggested to avoid too many redirections if you want the
users to stay on your site for the longest possible time.
Clean all the caches and cookies that are in your browser to avoid
redirections, secondly use developer tools that are available as they can
help you fix this problem effortlessly.

2. Optimize Images:-

Images are the imperative part of any page and pages without images
looks bald so we cannot exclude all the images from a webpage but
instead compress and resize the images as high-resolution images
absorb a lot of space on the bandwidth so make sure they are not larger
than the size required as larger images take a lot of time to load which
provides the lousy user-experience which ultimately increases your
bounce rate. In addition to this also make sure that the images that are
being used on the site are of proper format, implementing these changes
in your website will definitely result in positive user experience.
If you are using a Wordpress website then installing plugins that
compress the images will definitely going to help you however if you
don't use Wordpress then there are other tools that you can use to
resize the images.

3. Diminish server response time:-

One of the biggest aspects that contribute to page speed is the domain
name system(DNS). DNS is nothing it is just a database where all the IP
addresses are being saved and when someone searches for your
domain the server fetches the IP addresses from DNS to display the
particular domain because all domains are located on different
addresses and some domains load faster while some take a lot of time
So it is very important to choose your hosting platforms wisely as it
greatly affects the page speed and response time of the website
In order to fix this error firstly its important to choose your hosting
properly secondly you need to optimize the database that is being stored
on servers so that it doesn't create any hurdle while loading the page.

4. Enable compression:-

In order to decrease the loading time it is crucial to compress the size of
the page to load it as fast it can so what compression does is that it
decreases the size of the page and it can make a significant difference in
the loading time of the site as the savings of the bandwidth is remarkable
because getting rid off unnecessary data always saves a lot of space.
Different websites use different compression software as per their needs
and requirements. Hence it is very important to enable compression if
you want your pages not just to load but to crawl.
As there are many different software and algorithms available one can
choose one best fits your website. Moreover, if you are on WordPress
consider using plugins like Lazyload and SEORocket to boost your
speed like this site.

5. Implement browser Caching:-

Browser cache is a temporary storage location on your computer for files
downloaded by your browser to display websites, these caching
browsers stores a lot of information which reduces the bandwidth due to
which the website becomes slow and increases the response time.
In order to increase the website loading speed clear the caches from
your browser so that it does not occupy so much of unnecessary space
in your browser which ultimately reduces the loading time and makes
your website slow.

6. Choose your hosting wisely:-

Last but not the least hosting plays a significant role when it comes to
speed of your website especially new websites take longer to load
because they are using the cheapest option possible but once when you
start getting more traffic you have to upgrade your hosting because if
you will not do so you will start losing your traffic. So always choose the
best possible option that is being available.
There are many different hostings platform available you can choose the
one that is best for your site and according to the traffic of the website if
you are getting more traffic then go for the premium hostings.

HOW TO IMPROVE WEB PAGE IN 2019

It’s really been a decade as Google announced that a site’s page speed will be a critical factor in its ranking. This implies that a slow page speed would mean the search engine can crawl fewer pages which could negatively affect its indexation. A one second delay for loading could lead to roughly 20 percent to 30 percent reduction in conversions. There have some benefits of it because this helps your site visitors to access the site and interact with it easily where as a slow host will push users to go away. There are several digital marketing agencies and seo agency which helps to improve the speed of web page and this is why every web page speed has been increased a lot in this year 2019 as of now.

There have some elements of webpage like- 

·         HTML CODE.

·         STATIC FILES.

·         OTHER ELEMENTS like logo, background and content etc.  

      Now the question is that how can you improve the speed of web page?

    

·         The relationship in between the load times and conversion rates show a 25 percent decrease in conversion rates with just one extra second of time. The longer it takes to load, it will lower the average time spent on your webpage which will lead to the higher bounce rate and lesser conversations. So this can be the finest way to improve the speed of web page. If you are searching the best digital marketing agencies, there are few agencies are there which have some special appeal of their own and those have some features of their own that is why they are far better than the other companies. They add a blog which can be the best method of SEO. This is one of the best additions which can add your website to increase your rankings and increase the level of traffic. 

·         Besides this, Google page speed insights grades your sites on a scale of 1 to 100 which give recommendations for improvements to better optimize your site for its speed such as to minify CSS and other relevant suggestions. 

·         You can also optimize your image which can be done manually using software such as gimp or Photoshop which you can use for your website to automatically do this. The main way is to optimize your images which can give you far better experience to everyone to visit the site.

·         If you add on SSL certificate, it activates the padlock and the https protocol and allows secure connections from a web server to a browser. This will help to receive a boost in rankings as a direct result.

There are few SEO agencies which has their own features and characteristics. They understand every customer’s needs and they work with them to achieve success in very shorter period of time. They have SEO experts for every industry. They influence the customers to make decisions by running targeted ads to your audience. By this way they improve the web page speed in this year.  

There are few digital marketing agency in Delhi and they advise on different ways available to trade online with the pros and cons of each and can discuss what exactly may suit what you are planning to sell and how best to market it online which is the alternative way to improve the web page in 2019.