Off Page SEO Techniques

Off page SEO Technique is one of the basic factors for ranking in search engines. We all know that without we cannot rank in search engines because there are do’s and don’ts of Search Engines which we have to keep in mind while we optimize our website. SEO is basically categorized in two categories:

1.       On page SEO

2.       Off page SEO

On Page SEO- On Page SEO is basically a technique with which we work within our website like Title, Description, Tag, Keywords etc. It is very essential to do On Page SEO for ranking.

Off Page SEO- Off Page SEO is the technique in which we work outside the website. In Off Page we optimize the website by using other website links. For example, if we write an article and post it on another website when the website accepts the article it gives us a backlink to our website. Here are some Off Page SEO Techniques which will help in ranking our website-

Guest Posting

Guest Posting is the most popular way of link building. When we post article on another website it gives us backlinks as well as unique visitors to our website. Guest Posting is the very helpful for off page SEO technique and it enhances the brand awareness of the website. Some SEO experts say that guest posting is violated by Google terms and conditions but it is totally a myth, as Google loves guest posting because Google also allows guest posting on their official blog. Many SEO experts go or guest posting and as they bring guests to their website and convert them into clients.

Social Bookmarking

Social Bookmarking is another way of link building. Social Bookmarking is used to bookmark or save one’s Web Pages, videos etc. It is an easy way of link building and can be done within shorter span of time.

Blog Comments

Blog Comments is my favourite off page SEO technique. By this method, you can get high authority backlinks for your website. Search the websites on Google which accepts commenting on their blogs, read the blogs and comment on them. When you comment on their blogs be sure that your comment is related to that particular blog and is informative and reliable because no one wants spamming on their blog or website.

Press Release

Press Release is one of the most important link building strategy and it can boost your search engine rankings. A press release is a news story written by a professional and it is sent to the targeted members of the media. The press release should contain all the information related to the company or product. Search on Google press release websites and publish a story of yours and it will give you a backlink as well as unique visitors.

These are some off page SEO techniques which helps you to boost your rankings in search engines. If you use these techniques you will definitely get rankings in a shorter span of time.